News

Rimura introduces the best wallpaper simulator

The new Rimura simulator is now live. You can now visualize our wallpapers directly in your room, starting from your own photo or choosing one of the available Rimura rooms.

The best wallpaper simulator by Rimura: an advanced, realistic and intuitive experience that lets you see the result in your own space before installation.

The new Rimura wallpaper simulator

A new way to choose wallpaper

The new Rimura simulator was developed to make choosing wallpaper easier, more realistic and more engaging. The system recognizes the room, lets you select one or more walls and applies Rimura designs.

You can explore the collections, search for a design by name or code, try the available variations and compare different options directly in your space in just a few seconds.

How the new Rimura simulator works

1. Upload

Upload a photo of your room, take one with your device or choose one of the available Rimura rooms.

Rimura simulator home screen: upload a photo, take one or choose a room

2. Select

Select one or more walls to cover from those detected by the simulator.

Selecting the walls detected by the Rimura simulator

3. Visualize

View the result: choose a design and variation, compare the effect in your room and save the final preview.

Final preview with Rimura wallpaper applied to the room

The new interface makes each step clearer and faster: from selecting walls and finding designs to viewing the final result.

More realism, more freedom to choose

Seeing wallpaper in your own room before installation lets you compare different options, assess their balance with the furniture and the proportions of the space, and make a more informed choice.

Upload a photo of your room, select the walls and discover the effect of Rimura designs in just a few seconds.

New Feature in Fashion Times: Vito Elefante Tells the Story of Rimura

Rimura is featured in a new publication by Fashion Times, with an interview with Vito Elefante, founder of Rimura, exploring the company’s story and his vision of wallpaper.

In the interview, Vito Elefante discusses the origins of Rimura, the journey that led the company to specialise in decorative wallcoverings, and the idea of transforming the wall into a central element of interior design.

The article explores the brand’s identity, its focus on quality, customisation and Made in Italy craftsmanship, while also highlighting the growth of its retailer network and its recent creative collaborations.

A story that reflects Rimura’s philosophy: creating wallpapers that interact with architecture, enhance interiors and interpret spaces through a contemporary, refined and distinctive style.

Read the full article on FashionNetwork here. h1 { display: none; } .post_text_inner { padding-top: 0 !important; }

Rimura presents “Letteratura da Parati”, the new collection created in collaboration with architect Gaia Miacola.

Six masterpieces of Romantic literature become designer wallpapers, transforming words into visual landscapes for contemporary living.

Rimura presents “Letteratura da Parati”, the new wallpaper collection created in collaboration with Gaia Miacola, architect and interior designer specialized in bespoke interior design.

The collection stems from a poetic and deeply contemporary idea: transforming the emotions of the great Romantic classics into decorative surfaces capable of expressing the soul of the home.

Not simple decorations, but visual interpretations of moods, atmospheres and literary suggestions, designed to bring a cultured, refined and timeless language to the walls.

With “Letteratura da Parati”, wallpaper becomes an emotional canvas: a place where words turn into colour, texture, rhythm and memory. Each design is conceived as a visual chapter, capable of evoking the complexity, beauty and fragility of the human soul through delicate compositions, sophisticated colour palettes and narrative references.

The collection is developed around six masterpieces of Romantic and introspective literature: Anna Karenina, Jane Eyre, Madame Bovary, Wuthering Heights, Pride and Prejudice and The Age of Innocence.

Six works, six emotions, six different decorative interpretations, united by a single vision: living does not simply mean furnishing a space, but giving shape to who we are.

“Letteratura da Parati” fully reflects this sensitivity: a collection that does not seek decoration as an end in itself, but creates a dialogue between art, memory and interior design. Each subject is designed to become a poetic presence within the space, capable of gently surprising and accompanying everyday living with elegance.

An architect since 2004, Gaia Miacola has built her experience by collaborating with national and international studios on prestigious residential projects. Her approach to interior design stems from a deeply human vision of the project: the home is never a set of standardized choices, but a personal refuge, built around the emotions, memories and habits of those who live in it. Her design philosophy defends the craftsmanship of thought in an age dominated by automatisms and quick solutions. Each environment is interpreted as a personal story, where functionality, aesthetics and bespoke detail come together to create authentic, balanced and deeply distinctive spaces.

For Rimura, this new collection represents a further step in the search for a decorative product capable of combining design, storytelling and Made in Italy quality. Rimura wallpapers are designed for residential interiors, contract spaces and professional projects, with constant attention to aesthetic impact, material quality and attention to detail.

<<I am very happy to collaborate with Gaia, a great professional whom I have admired for years for her contemporary and unique vision of interior design, so attentive to creating welcoming interiors that reflect the personality of those who live in and inhabit them.>>

With “Letteratura da Parati”, Rimura and Gaia Miacola Interiors present a collection with a cultured and sensitive character, dedicated to those who wish to transform the wall into a visual narrative: not just a surface to decorate, but a space to be lived emotionally.

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Publication on FashionNetwork: Marsēm by Rimura at Milan Design Week

Rimura was featured by FashionNetwork in an article dedicated to the meetings and special projects presented during Milan Design Week, alongside several names from the world of design, furniture and lifestyle.

Within the publication, FashionNetwork included Marsēm by Rimura among the projects born from the meeting of different creative languages, presenting a vision in which wallpaper becomes part of a broader journey between design, fashion and interior decoration.

The Marsēm by Rimura capsule collection was created from the collaboration between Rimura and Marsēm, with the aim of bringing a contemporary, distinctive and bold aesthetic to wall surfaces. A collection that interprets the wall as an expressive element, capable of interacting with its surroundings and contributing to the creation of refined atmospheres.

This mention confirms the brand’s commitment to the research of tailor-made decorative solutions, where Italian quality, attention to detail and graphic identity become tools to enhance spaces.

Read the full article on FashionNetwork here

Marsēm by Rimura on GlobeStyles: the wallpaper capsule for home design

Marsēm by Rimura has been featured by GlobeStyles in the article dedicated to the wallpaper capsule created through the collaboration between Marsēm and Rimura.

The article highlights the dialogue between fashion, interior design and decorative surfaces, presenting a capsule composed of eleven designs with pop inspirations, rock references and dynamic visual compositions.

The wallpapers in the collection are designed to interpret domestic interiors with character, adapting to different spaces such as living rooms, bedrooms, dining rooms, kitchens, entrances and passage areas.

On the occasion of the Salone del Mobile in Milan, we present the new Capsule Collection.

Marsēm is stepping into Homewear.
On the occasion of the Salone del Mobile in Milan, a Design Wallpaper
capsule collection is being launched in collaboration with the Rimura brand.


The Rock Gentleman of Marsēm is now expanding into lifestyle, setting its sights on new and innovative horizons. First step? The debut of a home design line, marked by the creation and launch, on the occasion of the Salone del Mobile in Milan (April 21–26, 2026), of a carefully curated wallpaper capsule collection. This is a selection of high-end wallcoverings that encapsulate the brand’s philosophy within their concept: rock influences, a pop twist, bold prints, and a soft minimalism defined by balanced proportions. An aesthetic widely embraced by celebrities, who continue, season after season, to wear the creations of the brand founded in 2017 by Antonio Semeraro and Mario Monaco.

To embrace the excellence of Made in Italy in homewear as well, Marsēm has entered into a collaboration with the Rimura brand, the company founded in 2008 by Apulian entrepreneur Vito Elefante – renowned for its distinctive creative vision in graphic design and high-end wallpapers.

In this way, Marsēm and Rimura express the core philosophy and distinctive strengths of both realities through wallpapers defined by pop, visionary and rock-inspired prints, created using eco-friendly materials and designed with a strong commitment to environmental sustainability. The aesthetic of proportions and the minimal rhythm expressed through cuts and shapes is reflected in the prints created by Rimura, featuring bold touches of color. Produced using eco-friendly inks and sustainable papers, these elements represent a key distinctive feature and hallmark of Rimura’s aesthetic culture.

The exclusive wallpapers created in collaboration with Rimura are eleven in total. Their names? Evocative, theatrical, almost musical: from Bohemian Pulse to Deco Rebel… from Magnetic Rhythm to Psychedelic Garden for an evolution of rock Gentleman, even in interiors.


About Marsēm:
Marsēm is a fashion label founded in 2017 through the vision of Antonio Semeraro and Mario Monaco – cco-founders, and today respectively Creative Director of the brand and Business Manager. Currently, the collections are available in Italy across approximately 120 high-end stores, and the company expects a 20% increase in turnover for 2026.


About Rimura:
Rimura is an Italian company specializing in the design and production of high-end, fully customized wallpapers, entirely made in Italy. Today, Rimura is present in numerous countries, including France, Switzerland, Germany, Spain, the United States, Croatia, Austria, Portugal, Qatar, India, and Japan, through a continuously expanding network of around 600 retailers. Rimura closed 2025 with a 30% increase in turnover and is forecasting further growth in 2026.

Marsēm by Rimura has been featured by Grazia in the article dedicated to some of the most interesting fashion events of Milano Design Week 2026.

The publication presents Marsēm in collaboration with Rimura within a selection of projects where fashion, design and lifestyle come together through different creative languages.

The wallpapers in the capsule interpret wall surfaces through prints with a pop, visionary and rock character.

Read the full article on Grazia here

Breath: New Capsule Collection

Breath is a new capsule collection inspired by what moves within us: sensations, emotions, and perceptions that evolve over time.

The collection translates onto the wall what often remains unspoken, turning breath, thoughts, and feelings into visual compositions. The design develops naturally, following a continuous rhythm that accompanies the space without overwhelming it.

The designs reflect this inner world through forms that open, dissolve, and reconnect. Elements are distributed across the surface in a fluid way, creating a balance that conveys both lightness and intensity.

The wall becomes a surface capable of receiving and returning sensations, contributing to an atmosphere where balance and calm emerge naturally. The decoration integrates with the space, accompanying it with discretion.

Breath is a collection designed for those who experience interiors as an extension of their inner world, transforming the surface into a presence that enhances the relationship between space and emotion.


Where to buy

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